Assist with the promotion of creative acts Evidence Guide

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Evidence Guide: CUSMKG301A - Assist with the promotion of creative acts

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

CUSMKG301A - Assist with the promotion of creative acts

What evidence can you provide to prove your understanding of each of the following citeria?

Contribute to the development of promotional strategies

Participate in discussions with relevant personnel about marketing and promoting artists as required
Contribute ideas about activities that could be included in promotional strategies
Compile information about the potential of all media outlets for promoting artists and creative acts
Maintain documentation related to promotional strategies as required

Participate in discussions with relevant personnel about marketing and promoting artists as required

Completed
Date:

Teacher:

Evidence:

Contribute ideas about activities that could be included in promotional strategies

Completed
Date:

Teacher:

Evidence:

Compile information about the potential of all media outlets for promoting artists and creative acts

Completed
Date:

Teacher:

Evidence:

Maintain documentation related to promotional strategies as required

Completed
Date:

Teacher:

Evidence:

Assist with promotional activities

Contribute to the development and distribution of promotional material to advance profile of artists
Monitor and document the results of strategies to test the response of target markets to promotional materials
Assist with the organisation of publicity opportunities for artists
Maintain a database of industry contacts and sources of industry information

Contribute to the development and distribution of promotional material to advance profile of artists

Completed
Date:

Teacher:

Evidence:

Monitor and document the results of strategies to test the response of target markets to promotional materials

Completed
Date:

Teacher:

Evidence:

Assist with the organisation of publicity opportunities for artists

Completed
Date:

Teacher:

Evidence:

Maintain a database of industry contacts and sources of industry information

Completed
Date:

Teacher:

Evidence:

Contribute to reviews of promotional strategies

Compile data and information on the impact and effectiveness of promotional activities
In consultation with relevant personnel prepare materials for meetings as required
Participate in discussions with relevant personnel about revisions to promotional strategies as required
Respond appropriately to constructive feedback on own work performance from relevant personnel

Compile data and information on the impact and effectiveness of promotional activities

Completed
Date:

Teacher:

Evidence:

In consultation with relevant personnel prepare materials for meetings as required

Completed
Date:

Teacher:

Evidence:

Participate in discussions with relevant personnel about revisions to promotional strategies as required

Completed
Date:

Teacher:

Evidence:

Respond appropriately to constructive feedback on own work performance from relevant personnel

Completed
Date:

Teacher:

Evidence:

Assessed

Teacher: ___________________________ Date: _

Signature: ________________________________________________

Comments:

Instructions to Assessors

Evidence Guide

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit	Evidence of the ability to: assist with promotional activities for an artist or creative act maintain a database of industry contacts work cooperatively in a team environment.
Context of and specific resources for assessment	Assessment must ensure: access to an environment where promotional activities are undertaken access to artists and music industry personnel use of culturally appropriate processes, and techniques appropriate to the language and literacy capacity of the candidate and the work being performed.
Method of assessment	The following assessment methods are appropriate for this unit: written or oral questioning to test knowledge as listed in the required knowledge section of this unit case studies to assess candidate's ability to address issues and challenges that arise in the context of assisting with the promotion of creative acts direct observation of candidate maintaining a database of industry contacts.
Guidance information for assessment	Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Required Skills and Knowledge

Required skills

communication and teamwork skills sufficient to:

interpret and clarify written and verbal instructions

work collaboratively in a team environment - both independently on assignment and under direction

respond positively to constructive feedback

organisational skills sufficient to:

collect and review information on a given topic

maintain filing and information retrieval systems

literacy skills sufficient to:

interpret written background information

write notes on information gathered verbally

self-management and planning skills sufficient to:

prioritise work tasks

source information and reference material in a timely fashion

work under pressure and meet deadlines

seek expert assistance when problems arise

technical skills sufficient to:

use the internet to access information

use standard word-processing and database applications

Required knowledge

industry knowledge, including:

roles and responsibilities of industry personneland agencies

industry terminology

issues and challenges that arise in the context of assisting with the promotion of creative acts

OHS as it relates to working for periods of time on computers

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Relevant personnel may include:	managers supervisors colleagues artists and performers artist managers publishers advertising agencies public relations companies media personnel, such as: broadcasters critics journalists digital distribution agents.
Artists may include:	arrangers composers songwriters performers, including: musicians singers dancers actors circus performers writers visual artists craftspeople designers.
Activities may include:	advertisements attention-seeking gimmicks competitions industry functions internet broadcasts live performances, including: auditions festival appearances headline acts supporting acts media announcements and interviews podcasts product launches, e.g. artist websites radio broadcasts television appearances.
Strategies may be for:	live events print media online: artist's own website social networking sites digital distribution agents radio television.
Media outlets may include:	print television radio internet digital communication devices, e.g. mobile phones.
Development and distribution of promotional material may include:	drafting media releases compiling visual material writing and sending broadcast emails about promotional activities maintaining a database of contacts updating websites.
Promotional materials may include:	artist profiles, e.g. biographical and professional artist websites print, such as: banners brochures business cards flyers handbills pamphlets posters stickers demonstration recordings: digital downloads filmed performances interactive media products, e.g. podcast music recording and/or videos, e.g. CD and DVD media kits novelty giveaways photographs portfolios presentations press releases prototypes publicity shots reviews scores T-shirts.
Industry contacts may include:	artist and repertoire (A&R) managers artist managers artists booking agents education and training organisations entrepreneurs legal counsel and accountants music distributors industry associations journalists producers promoters publishers wholesalers and retailers radio presenters record producers recording engineers studio/venue managers production personnel, such as: front-of-house lighting sound staging vision systems tour managers.
Sources may include:	discussions with industry personnel and promotional consultants music charts, including: internet radio television print music downloads, websites and blogs industry associations media, including: articles bulletins directories information sheets journals magazines newsletters reviews subscriptions trade papers industry productions and events, including: awards competitions conferences conventions exhibitions festivals functions performances trade fairs suppliers of products and services.
Materials for meetings may include:	agendas agenda papers minutes PowerPoint presentations photos and other visual material.

NTISthis.com

Evidence Guide: CUSMKG301A - Assist with the promotion of creative acts

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

CUSMKG301A - Assist with the promotion of creative acts

Contribute to the development of promotional strategies

Assist with promotional activities

Contribute to reviews of promotional strategies

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

Instructions to Assessors

Teacher: ___________________________ Date: _